Tuesday, December 23, 2014

How to Prepare for Greater Online Dating Success in 2015

Online dating is attracting more and more singles. In fact, 11% of American adults—and 38% of those who are currently “single and looking” for a partner—have used online dating sites or mobile dating apps (Smith and Duggan, 2013).  Both women and men have testified to its success, in terms of finding relationships.  This claim could actually be true, since one-third of married couples in the U.S. met online according to NY Daily News (2013).

Edward Brown, founder and chief dating profile writer for Enchantress Online Dating Institute provides questions and answers for women looking for greater online dating success in 2015.

Q: What do you think 2015 holds for Internet dating?

Brown: It will continue to grow due to the difficulty of meeting people in the traditional way.  When was the last time a friend or relative just dropped by to see you without advanced notice? If you’re like me, no one merely drops by anymore. And if you want to see someone, you have to arrange a meeting and confirm the day before the meeting to ensure nothing has changed.  All these layers of formality operate as barriers to personal connections. If you put the “stranger to stranger” aspect of online dating into the mix, you can see why it’s more difficult to enter viable relationships than ever before.

Q: So, how does the Enchantress Online Dating Institute help this situation?

Brown: If you change the lay of the land, you change how people respond to that land. In other words, people will adapt to a changing environment for mere survival. Quite often, women entering this new social environment as empty nesters, divorcees, widows or busy professionals have diminished dating skills, because they have been out of practice for so long. The dating game changes like all things in society. Enchantress Online Dating Institute acts like a finishing school for women who want to get the knowledge for successful online dating and maneuver around "stranger to stranger" challenges.

Q: Did you say finishing school? Are they still around?

Brown: Many of the old finishing schools have closed, because of the changing roles of women. Traditional finishing schools taught young women proper etiquette as they entered into adulthood. Additionally, finishing schools were training grounds to prepare women to meet and marry men of stature. Today, women are educationally and financially independent, so the need to prepare for men’s approval and acceptance is outdated. However, the level of engagement that finishing schools taught women is still necessary now.  Enchantress Online Dating Institute is a reapplication of the finishing school concept for Today’s women.

Q: So, how does Enchantress….prepare women for online dating?

Brown: The first step is to encourage women to expand their thinking about today’s dating environment. Many women do not like online dating, because they bring the expectations that they learned through 20th century dating.  The changing roles of women and the Internet changed the needs men and women have for each other. We now have “limited” need for each other.  Consequently, men have resigned themselves to expecting sex and limited companionship from women, where women generally want emotional, physical, spiritual and economic stability from men.

Researchers report that the marriage rate has dropped to a new low of 31.1, meaning there are about 31 marriages in the U.S. for every 1,000 unmarried women, researchers found. In 1950, that number was 90.2. In 1920, it was 92.3 (Gannon, 2013).   

What these factors mean to women is that they have to embrace new tools for getting what they want when marriage and relationships have been commoditized. Enchantress…help women present their best selves online as well as learn the rules of engagement on initial dates. Our research shows that many women don’t know how to date and maneuver within this environment. And if they want advice, there is limited practical education they can gain from their friends.

Q: So, what are some recommendations you can offer to women for more enjoyable online dating experiences as we enter 2015?

Brown: First, get educated about the fundamentals of online dating before you join one of the major dating sites or you will become frustrated, disappointed and disenchanted about the process and leave. The reason you even opted to try online dating is that you were not meeting viable prospects in-person. If you are going to win, you have to expand your online dating education. Second, your dating profile should represent your best self. Your image and words have to match the impression you want a man to see in you. If you get this part wrong, you’re going to have negative online dating experiences. Finally, have fun and play the game until a man has established a track record of trust and stability. It is truly a game until emotions are  involved. If you’re going to date, realize that the current social environment has everyone protecting himself or herself against being hurt. Consequently, people  aren’t placing themselves in vulnerable situations until logic and emotions dictate that they should. If you are going to participate in the online dating process, you have to learn the rules of engagement. In addition, if you don’t participate, you lose by not playing. Therefore, you can either play to win or lose by default. In 2015 and beyond, the choice is yours.

For more information on effective strategies for online dating, visit: http://enchantressonlinedatinginstitute.com


Edward Brown, M.S. is a researcher and content marketer who has built an Internet information empire by helping individuals gain power, influence and love on the Internet.

Brown has advanced legal education from the University of Dayton School of Law and a master's degree form Mercer University.


Gannon, M. (2013 July 22). U.S. marriage rate drops to new low. Live Science. Retrieved from: http://news.yahoo.com/us-marriage-rate-drops-low-112540999.html

NY Daily News. (2013 June 4). One-third of married couples in U.S. meet online: study. Retrieved from: http://www.nydailynews.com/life-style/one-third-u-s-marriages-start-online-dating-study-article-1.1362743

Smith, A. and Duggan, M. (2013 Oct. 21). Online dating & relationships. Pew Research Internet Project. Retrieved from: http://www.pewinternet.org/2013/10/21/online-dating-relationships

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